DeSantis, 44, is a former Trump protégé who has sought to inherit the former president’s culture-warrior mantle. In 2020, he notoriously opposed COVID-19 mitigation measures that conservatives have viewed as outrageous impositions on freedom: lockdowns, mask mandates, and school closures. He has positioned himself as a crusader against “wokeness,” a term that denotes progressive ideology focused on race and gender identity. He has pushed legislation against “critical race theory” and LGBT-friendly sex education in public schools, and battled powerful corporations such as Disney which conservatives see as pushing “woke” ideas on America.
At the same time, DeSantis has proved himself sufficiently flexible and pragmatic to gain support from suburban and urban voters in traditionally Democratic districts, including Latinos. DeSantis’ fans see him as living proof that a strong stance on conservative cultural issues can work as long as it’s combined with pragmatism and competence — and with a personal style that can be combative without crossing the line into boorishness or egomania.