The Wall Street Journal reports:

The big drinks makers now plan to disclose the caffeine content on the product label.

The new information will allow consumers to compare the caffeine content of various soft drinks and comes as beverage companies are introducing new supercharged drinks.…

While health groups laud the move toward more labeling, some worry the caffeine disclosure might be used to encourage more caffeine consumption. “It’s conceivable that some people will choose higher caffeine soft drinks,” says Michael F. Jacobson, executive director of the Center for Science in the Public Interest, who has lobbied for caffeine labeling by soda companies.

Yes, there’s always some possibility that when you give people more information, they’ll still make their own choices. Some people consider that the nature of a free society. Others consider it a good reason to impose more and more restrictions, until people do as they’re told. No doubt we’ll soon find out which category includes Mr. Jacobson.