Commandeering and Social Media Censorship
Litigation and the releases of the “Twitter Files” have confirmed what was once regarded as a far-fetched conspiracy theory: Government can carry out extensive, organized censorship of politically sensitive information through its control over major social media companies. The latter possess “social market power,” the ability to be a viewpoint maker rather than just a viewpoint taker. These companies don’t just convey national conversations about issues, they help shape them.
In recent years, high-level federal officials commandeered social media market power when they asked, persuaded, and threatened companies like Twitter, Facebook, Google, and LinkedIn to shut down user accounts, remove disfavored posts, and reduce the availability of other information on topics such as the origins of the COVID virus, the effectiveness of vaccines, the reasonableness of vaccine mandates, the integrity of elections, climate change, gender debates, abortion, economic policy, and even a parody making fun of President Joe Biden’s family. Among the agencies involved were the White House, the Federal Bureau of Investigation, the Surgeon General, the Centers for Disease Control and Prevention, and the Cybersecurity and Infrastructure Security Agency. The ill-defined terms “misinformation” and “disinformation” featured prominently in these campaigns, referring to expressions that federal officials desired the public not view (Missouri v. Biden 2023a, Missouri v. Biden 2023b).
As examples of pressures that were brought both privately and publicly, President Biden’s press secretary threatened a “robust anti-trust program” as a potential consequence for social media platforms failing to cooperate with administration demands. The White House communications director also threatened adverse amendments to Section 230 of the Communications Decency Act, which gives online media companies immunity, as platforms, for the contents of third-party posts. Either of these actions could greatly harm social media firms (Missouri v. Biden 2023a, Missouri v. Biden 2023b).
The Supreme Court acknowledged this use of power even as it overturned an appellate court’s injunction against senior government officials and agencies for these activities. The Court found the evidence and findings in the case thus far did not justify an immediate order against future censorship of these plaintiffs by federal officials. In part, this reflected the Court’s concern about distinguishing the results of governmental pressures from the content moderation policies the companies operate on their own authority and judgment. However, the Court’s opinion conceded that the government played a role in at least some of the platforms’ content moderation decisions. (Murthy v. Missouri 2024). Regarding Commandeering Theory, that’s enough. The platforms exercised their social market power both on their own account and at the government’s behest.
What was legal about these practices is still being argued. The Supreme Court has already discussed an important First Amendment distinction between the government acting to limit speech versus the government’s own right to speak disapprovingly about viewpoints it disagrees with. After all, public policy involves persuasion, and public officials should speak out about matters of concern that can include material on social media. Politics also legitimately involves pressures and threats of consequences. Also, the confidential sharing of sensitive information between government and private entities, such as regarding cyberthreats or illegal actions by third parties, is often appropriate for fighting crime and enhancing national security. Distinguishing between commandeering and the above can be a matter of judgment.
Regardless of how these legalities are sorted out, the scale of major social media companies gives them social market power that their smaller competitors do not match. That scale is what recommended them to a government wanting to exercise that influence for itself beyond the usual actions of governance and politics mentioned above. At least some of their resulting engagement and pressures amounted to commandeering.
Theories of Regulation: Where DoesCommandeering Come From?
As government regulation expanded during the 20th century, so did explanations about its extent and workings. Here are some well-known theories:
- Public Interest Theory: Regulation addresses monopolies, externalities, public goods, and other problematic circumstances that market forces may fail to correct.
- Special Interest Capture: An industry gains control of its regulator, to act for the industry’s advantage.
- Public Choice Theory: People in regulatory agencies steer the agency’s actions to benefit themselves.
- Bounded Rationality: Regulation corrects for information asymmetries, biases, short-termism, or flawed reasoning by firms or the public.
- Momentum of Institutions: Entrenched procedures and rules lead agencies and courts to act as they always do.
- Bootleggers and Baptists Theory: Political coalitions enact rules to advance their ideologies and economic interests.
- Taxation by Regulation: Regulators have some customers pay more so others can pay less for a service or product.
I propose that Commandeering Theory be added to this list. In a nutshell, this new theory holds that government can use its regulatory authority to pressure or require a firm to exercise its influence to fund desired projects or shape customer behavior. Both the electricity and social media examples fit this model.
What are some possible motives for commandeering?
- It can be easier politically to use a third party’s monopoly power to raise revenues for a governmental purpose than to enact a tax increase.
- Government programs associated with a company’s service may seem more politically acceptable than stand-alone efforts.
- Implementation can be eased if a third party already has helpful systems in place (e.g., for billing), and directing its staff to carry out a program can be simpler than setting up a government operation to do the same.
- Blame for harm caused by the initiative may be aimed at the commandeered private party (e.g., high electricity bills are “the utility’s fault”).
- If a third party has capabilities the government lacks and cannot develop, commandeering may be the only way to achieve a desired goal (such as widespread censorship through social media companies).
- If only a few influential third parties need to be influenced, then commandeering may minimize communication and coordination issues for government.
Costs and benefits / Does regulation through commandeering harm the public? The answer may depend on the comparison being made, as any such evaluation must contrast two (or more) possible alternatives.
Perhaps there’s a policy that isn’t feasible except through commandeering. Then, we would start with the public being hurt by government’s use of private entities’ monopoly or social market power against consumers. That harm would be set against the benefits and costs the policy produces, with the cost–benefit baseline being no policy at all.
Secrecy may matter. Clandestine commandeering through pressure or threats (as with social media censorship) may make it easier for government to take problematic actions, again to be contrasted to a “no policy” baseline.
Another comparison is between a policy using commandeering and a similar policy put in place in another manner (perhaps as described in another regulatory theory). Unhappily, the operation of many of those other theories can create problems, and there has been no shortage of folly and foolishness in policies brought about in a variety of ways. There is also no costless way to raise money for public purposes, and the marginal cost of public funds obtained through some forms of taxation (for example) may be as high as for monopoly price increases. So, commandeering may not always be the worst way to achieve a policy goal.
At the same time, some program objectives may be desirable even if pursued through commandeering, such as California’s low-income subsidy. Proponents for the other California efforts often use this justification, and enabling legislation or regulatory decisions tend to include findings of need and public benefits (even if a critical assessment may conclude otherwise). Maybe commandeering can sometimes be the only way (if a costly one) to achieve something worthwhile.
On the other hand, government officials may mistake costs and benefits. Consider that in California, reduction of energy use (as opposed to pollution) is sometimes seen as an end in itself. Ironically, this error undercuts one of the bedrock justifications of monopoly regulation: to not reduce the value of a good by pressuring customers to give up usage they desire or need.
To conclude on this question: Although commandeering may start at a substantial deficit in any cost–benefit analysis, I don’t see a general tendency for its results to be better or worse than regulation produced by other explanatory theories.
Posner? / Finally, I note Richard Posner’s “Taxation by Regulation” analysis, the last of the regulatory theories listed above. Posner highlighted the cross subsidies found throughout regulated industries to give low prices to selected consumers. Sustaining these requires charging more to other buyers, potentially including barring competitive entry into the higher-priced lines of business to protect the source of funding. Posner saw this approach as a substitute for general taxation and spending.
Is Commandeering Theory a variant of Posner’s theory? The two share the use of monopoly power against consumers to fund a political priority. Under both theories, a regulatory ruling may be a less politically troublesome (and less transparent) means to fund some activity that might not survive a legislative tax-and-budget process.
However, one difference is Posner’s emphasis on service price discounts by the firm versus commandeering funding activities the regulated firm ordinarily might not pursue at all. Also, the social media example shows commandeering going beyond economics to co-opting other powers or influence that private entities may have.
This difference might point to a further risk: Commandeering may promote corruption. The need to inhibit competition to preserve the source of funding for intra-company cross subsidies can be one form of bending public policy to protect the government’s own objectives, in Posner’s description and much personal experience. In return for a company taking a commandeering action, regulators also might use their discretion to provide a quid pro quo in a seemingly unrelated oversight decision. But at least Posner’s regulated company is operating its own business and the needed cash flows are distant from the hands of any public officials. For commandeering like the social media case—involving core political objectives, hands-on involvement by public officials with those making corporate operating decisions, and secrecy—the potential seems greater for private entities to be given improper benefits from the government in return for their cooperation.
Conclusion
It is tempting for government officials to commandeer an influential third party to pursue a policy goal. And in our examples, neither federal nor California authorities have seemed concerned about causing harms they are normally supposed to avoid. California’s commandeering has proceeded in the open, with consistent political support for priorities whose subtleties can be complicated. However, Californians are starting to question the high prices they are paying for energy, and perhaps some rethinking may occur.
For its part, the federal government is still trying to portray its censorship enterprise as benign and appropriate, despite revelations that complicate that stance. While these actions have become a national issue, it may still be some time before politics and the courts clarify where government’s right to criticize crosses the line into social media censorship that government is forbidden to attempt.
Readings
- Barham v. Southern California Edison Co., 1999, 74 Cal. App. 4th 744.
- Borenstein, Severin, 2024, “California’s Exploding Rooftop Solar Cost Shift,” Energy Institute Blog, Haas School of Business, University of California, Berkeley, April 22.
- Cal Advocates (Public Advocates Office, California Public Utilities Commission), 2024a., “Rooftop Solar Incentive to Cost Customers Without Solar an Estimated $6.5 Billion in 2024,” February 28.
- Cal Advocates (Public Advocates Office, California Public Utilities Commission), 2024b, “2023–2024 Wildfire-Related Cost Increases of California’s Three Major Investor-Owned Electric Utilities,” June 14.
- Cal Advocates (Public Advocates Office, California Public Utilities Commission), 2024c, “Q2 2024 Electric Rates Report,” July 22.
- CPUC (California Public Utilities Commission), 2023, “Decision Adopting Timing and Amount of 2024 Wildfire Fund Non-Bypassable Charge,” D. 23–11-090, December 4.
- CPUC (California Public Utilities Commission), 2024, “2023 California Electric and Gas Utility Costs Report.” April.
- Edison (Southern California Edison), 2024, “Tiered Rate Plan.”
- EIA (Energy Information Administration), 2024, “Electric Power Monthly: Table 5.6.A Average Price of Electricity to Ultimate Customers by End-Use Sector,” June.
- Lazard, 2024, “Levelized Cost of Energy+,” June.
- Missouri v. Biden, 2023a, 662 F. Supp. 3d 626.
- Missouri v. Biden, 2023b, No. 23–30445 (5th Cir.).
- Murthy v. Missouri, 2024, 603 U.S. ___.
- PG&E (Pacific Gas & Electric Co.), 2024, “Residential Rate Plan Pricing (effective September 1, 2024).”
- Posner, Richard A., 1971, “Taxation by Regulation,” Bell Journal of Economics and Management Science 2(1): 22–50.
- SDG&E (San Diego Gas and Electric), 2024, “Schedule DR, Residential Service (effective March 1, 2024).”