Rent-control backers’ reasoning is straight-forward: “The rent is too damn high!” Renters are being priced out of economically dynamic big cities, driving them out to the suburbs, out of state, or onto the street. And rising rents and proposed controls seem to be destiny in the Golden State.
The backers’ working presumption is that rent control (or its less onerous variant, “rent stabilization”) will benefit a substantial majority of (if not almost all) renters, especially low-income tenants. Conventional economic analysis tends to support this view, at least in the short run: though the controls may discourage the addition of new units, they will benefit current renters by giving them a break on their monthly payments. But this view is too circumscribed and doesn’t recognize that even renters who keep their apartments and houses in the near term and long term will be made worse off by the controls, even with lower rental payments.
Conventional Rent-control Economics
To understand this, we must understand the economics behind landlords’ search for the best combination of rent and unit “amenities” (e.g., carpet, painting, maintenance, cabinets, lights) and “features” (e.g., air conditioning, security systems, balconies, showers, window treatments, upscale appliances) that augment the value and costs of the units they offer for rent. The negative consequences for renters emerge because controls on rents force landlords to reconfigure their units’ combinations, taking away these amenities and features or reducing their quality even though the takeaways are worth more to the tenants than the money saved by rent controls. Even in the short run, landlords can reduce the amount of living space available for, say, tenant storage, limit the number tenants in each unit, and convert units into condos. In the longer run they can let rental units deteriorate at an accelerated rate, reducing the count of rent-controlled units.
Figure 1 captures the supply and demand for basic rental units, which amount to a given square footage with minimal amenities and no features. This is an intentionally simple starting point to draw out the logic of adding features and, concomitantly, determining unit rents.
As in conventional rent-control analytics, the market forces in Figure 1 will lead to a monthly rent payment of R1 with U1 units made available—absent rent controls. Under conventional rent-control analytics, a controlled rent, Rc, will be set below R1. (There is no market effect from a rent control at or above R1.)
This figure illustrates how rent control alters the market equilibrium of rental housing in troubling ways:
- The controlled rent leads to a greater number of rental units demanded, U2, than would be demanded if the market rent were allowed to stay at R1.
- The supply of units will shrink from U1 to U3 as landlords take their units off the market, convert them to condos, fail to maintain them, and shelve plans to build more rental units.
- As a result, a shortage of rental units will grow over time, ultimately equaling the difference between U3 and U2.
Given the shortage, landlords can be choosier in selecting tenants. This means they will be more inclined to discriminate on whatever basis they like, including veiled discrimination for age, race, gender, or sexual orientation. Landlords can use a host of other characteristics to choose tenants, including physical attractiveness, whether the applicant has children or pets (and how many), criminal history, and credit scores. In short, rent control will boost various non-price forms of discrimination and will likely lead to an upgrade in the average “quality” of tenants from the landlords’ perspectives.
Rental Unit Features and Rent Control
Rental units typically come with an array of features. Even the most basic units have toilets, sinks, stoves, and carpet. In adding features beyond basic amenities, landlords follow a fundamental economic rule: add features (and/or upgrade their quality) so long as their prospective value to tenants is greater than the costs landlords incur in adding them.
Consider the addition of air conditioning to basic units. If tenants value the air conditioning more than it costs the landlord to provide, the landlord has incentive to offer that feature. The demand and supply curves will shift, as represented in Figure 2. Because an air-conditioned unit is more desirable, the demand curve will shift outward from D1 to D2, moving upward the vertical distance ab, which represents how much more in monthly rent tenants are willing to pay for a basic unit with air conditioning. Likewise, the air conditioning will add to the landlord’s costs, which means the supply curve will shift upward from S1 to S2, moving the vertical distance cd. That distance reflects the increase in monthly rent the landlord must charge to recover the cost of the air conditioning.
Notice that the outward shift in the demand curve, ab, is greater than the upward shift in the supply curve, cd. This difference reflects the fact that the landlord will not add air conditioning unless it pays to do so, which is to say that ab must be greater than cd. If prospective tenants were only willing to pay $100 a month more for a rental unit with air conditioning but the air conditioning cost the landlord $150 a month, the landlord wouldn’t offer air conditioning (not for long, at least). If, however, the tenants were willing to pay $150 a month more for air conditioning that costs the landlord $100 a month to provide, the landlord would be leaving money on the table by offering only basic units. And even if a myopic landlord failed to exploit this opportunity, some enterprising real estate investor would recognize it, buy the landlord’s units, add the air conditioning, and raise the rent, pocketing the additional $50 (or somewhat less) per unit per month as added profit.
This new landlord would also be doing the tenants a favor in two ways. First, the number of units would rise from U1 to U4. Second, the tenants would receive ab in added value on their units but would have to pay less than that in additional rent, R2 – R1. The landlord would follow the same calculations in adding other features—maybe a higher grade of carpet, larger refrigerators, security systems—and would only stop adding features when the added cost exceeds the added benefits to tenants.
The general point is that financial forces and market competition will ensure that amenities and features mutually beneficial to landlords and tenants will spread across rental developments in markets. Landlords who, for whatever reason, refuse to add mutually beneficial features will tend to be pushed out of the market. By the same token, one of the reasons many people are priced out of rental markets is that other tenants are willing to pay more for added features. Rent controls are promoted as a means of controlling landlords, but they also control prospective tenants’ demands for amenities and features.
Rent-control Analytics Revised
We can now reconsider the economic consequences of rent control with the help of Figure 2. Let’s start with the market for rental units with air conditioning, settled with a market-clearing rental payment of R2 and with U4 rented units.
Let’s suppose that the local government designates R2 an “exploitive” or “immoral” rate for low-income tenants and decides that a reasonable, fair rent is R1 (the monthly payment for basic units). What’s a landlord to do? Conventional economic analytics assume that landlords either can’t do anything other than charge R1, as required, and marginally reduce the count of units. Supposedly the landlords could not see any way to take advantage of the resulting shortage of rental units (U2 – U3) and improve their units’ profitability (or reduce their losses). Rent-control advocates believe that by controlling rent they can magically suppress market competition and actually improve the economic positions of renters.