In honor of both Spotify Wrapped 2024 and Apple Music Replay 2024 being released this week, we invite you to revisit an insightful piece by Clark Packard that explores the globalization of popular music and its evolution over the years. These year-end summaries reflect the music streamed by listeners over the past year, showcasing their diverse tastes and preferences.
Packard emphasizes, “No musical artist did more to globalize popular music than the Beatles,” showcasing how they paved the way for modern artists like Taylor Swift.
With advancements in streaming services, the accessibility of music has skyrocketed, allowing diverse genres to thrive globally. Packard notes that today, “the growth of Latin music outpaces the growth of overall recorded music sales in the United States,” reflecting the impact of platforms like Spotify in promoting a wider array of musical styles to people all over the world.
We encourage you to reach out to Clark about this piece, and to continue following along with our Defending Globalization series.
