The teams’ and leagues’ various media and advertising contracts—broadcasting rights, stadium/arena naming rights, official sponsors, etc.—are similarly lucrative and, again, getting even more so: “Until the broadcast contract ended in 2013, the terrestrial television networks CBS, NBC, and Fox, as well as cable television’s ESPN, paid a combined total of US$20.4 billion to broadcast NFL games. From 2014 to 2022, the same networks paid $39.6 billion for exactly the same broadcast rights.” (Per the same article, the MLB and NBA have enjoyed similar gains; only the NHL has regressed—and, seriously, who really cares about hockey?)
Economics and hockey jokes aside, these are simply not people and organizations that need taxpayer help.
So, Why Do We Keep Doing It?
The ironclad case against subsidies raises the obvious question of why they persist. Here, I see two big reasons. First, there’s the aforementioned “seen versus unseen” dynamic. As Bastiat explained almost two centuries ago, most people recognize the visible benefits of government actions while ignoring their invisible costs. Thus, it’s perfectly natural (annoying, but natural) for voters to reward elected officials who provide subsidies that generate tangible and highly visible outputs—stadiums, arenas, and the like—while missing those same projects’ many hidden costs, especially opportunity costs like forgone tax revenue and lost economic activity. Research further shows that voters reward politicians for even trying to subsidize stuff (in the study’s case, corporate investment), so politicians have a strong incentive to do just that. And local sports fandom—passion for not just the team but the community to which it’s attached—surely amplifies many voters’ responses to subsidy plans. Superfans might not reward a politician for subsidizing some random company but probably will for the team they grew up cheering.
Second, stadium subsidies create a classic “collective action” problem for local governments forced to compete for intentionally scarce professional sports teams. (Here’s a recent example.) As Bradbury, et al note, “Strong consumer preferences for local franchises and the restriction of competitive alternatives provides owners the opportunity to pit host markets against each other to extract substantial subsidies from residents through relocation and relocation threats.” This creates a classic “Prisoner’s Dilemma” situation, in which two guilty prisoners being interrogated by the police would go free if they stayed silent, but, because each can’t be sure the other will keep his mouth shut, both end up confessing to minimize their jail time. Many economists and political scientists have applied this framework to corporate relocation incentives and two hypothetical legislatorsfrom different states. The optimal outcome for both would be to withhold subsidies, but because each legislator has no way of ensuring that the other will abstain and because one’s support of subsidies will make the abstaining politician lose votes/support, they both offer subsidies. Here’s the choice in chart form: