I started wondering (fine … dreaming) about this prospect in 2020—long before we knew whether pandemic-driven increases in both remote work and migration were going to last once COVID was behind us—noting that “superstar cities” like New York and San Francisco that have long had effective monopolies on certain high-paying, high-demand “knowledge” jobs and industries (finance, tech, corporate law, entertainment, etc.) might need to change policies that make residents’ lives less affordable or else risk losing them to lower-cost places.
Feel free to read that blog post yourself, or just trust that I was prescient way back then (if I do say so myself). That’s because we now have a few years of data showing that, thanks in large part to remote work, many people are moving again and lower-cost states and localities—including some of those “forgotten” ones—are gaining as a result.