CBDC adoption incentives in Nigeria have failed
The Nigerian government has unleashed a flurry of tricks to spur adoption but none has proven effective. To its credit, the Nigerian government initially tried to encourage use through modest measures. In August 2022, it removed access restrictions so that bank accounts were no longer required to use the CBDC. Then, in October, it offered discounts if people used the CBDC to pay for cabs.
Yet, neither effort proved to be fruitful. Put simply, Nigerians prefer cash.
Unfortunately, the Nigerian government doubled down and moved to more drastic measures by restricting cash itself. In December the Central Bank of Nigeria began restricting cash withdrawals to 100,000 naira (US$225) per week for individuals and 500,000 naira ($1,123) for businesses.
To make matters worse, the Nigerian government also chose to redesign the currency during this time in a “move aimed at restoring the control of the Central Bank of Nigeria (CBN) over currency in circulation” and to “further deepen the push to [a] cashless economy,” according to a CBN press release.
So not only are citizens limited in how much they may withdraw, but the commercial banks also don’t have the cash to give out because many are still waiting for the newly designed cash to arrive.
With these restrictions in place, the Nigerian government managed to drain the economy of cash and set the stage for the CBDC to finally have its moment in the spotlight.
‘You can’t legislate a change in behavior’
And yet, it didn’t work. Stories of Nigerians struggling with the cash restrictions quickly spread across Twitter posts, TikTok videos and other social media. Rather than turn to the CBDC, Nigerians took to the streets to protest the restrictions and cash shortage.
The new notes will, it is hoped, arrive soon, but even then Nigerians are unlikely to find relief. Central bank Governor Godwin Emefiele said, “The destination, as far as I am concerned, is to achieve a 100% cashless economy in Nigeria.”
The company that designed the Nigerian CBDC called the cash restrictions a creative use of marketing and said other countries could be expected to take similar steps. Yet, Nigeria should serve as a cautionary tale for other countries looking to launch CBDCs.
Ayokunle Olumbunmi, head of financial institutions ratings at Agusto and Co. in Nigeria, put it well when he said that the central bank “doesn’t want us to be spending cash. They want us to be doing transactions electronically, but you can’t legislate a change in behavior.”
CBDCs may be popular among central bankers, but money is ultimately a tool for the people. So long as the risks outweigh the benefits, it’s unlikely any CBDC will gain traction in Africa or elsewhere.