While this may be an overstatement, there is a kernel of truth to these complaints of undue influence from TikTok’s competitors. In 2021, Meta hired a Republican consulting megafirm called Targeted Victory to both launder anti-TikTok talking points through sympathetic journalists and to plant fake grassroots stories in hundreds of local newspapers. The goal was to incite a nationwide moral panic among parents of teens using TikTok. As one operative put it, the “dream would be to get stories with headlines like ‘From dances to danger: how TikTok has become the most harmful social media space for kids.’”
Future researchers will get the opportunity to trace any direct influence between TikTok’s competitors and members of Congress; after all, you don’t spend $70 million a year on lobbyists for nothing. But when multiple congresspeople at the hearing highlighted dangerous TikTok trends for teenagers — for instance, Rep. Buddy Carter sat in front of a banner reading “Deadly TikTok Challenges” — they were repeating a line of criticism popularized by TikTok’s biggest competitor. TikTok creators are not entirely wrong to be suspicious that the ban “has nothing to do with our safety, and everything to do with Meta can’t beat ‘em, so let’s destroy ‘em.”
But perhaps the most serious sin of the hearings for users of a platform defined by authenticity — typically featuring a direct-to-camera conversational tone and low-fi production values — is that the congresspersons were performing an obviously inauthentic outrage for a completely different audience. Nearly half of Americans might use TikTok, but the half that doesn’t both votes and donates to politicians at much higher rates than the half that does.
It rang hollow when committee members claimed to uphold basic American values like freedom of speech, only to, when Chew failed to provide them with the answers they were looking for, repeatedly threaten him with prosecution for lying to Congress. They demeaned themselves at regular five minute intervals with repetitive, pre-written questions, showed a complete disinterest in Chew’s answers, barked “I reclaim the balance of my time,” and then patted themselves on the back for their bipartisanship. And all for what?
As one creator put it, “There’s my soundbite guys, put it on twitter,” or, as the case may be, on a cable news pundit show or on the local nightly news reel.
The proceedings seemed neither fair nor democratic to TikTok users. “Congress worried China is using TikTok to make the US government look bad,” goes one popular meme using a scene from a Nicolas Cage movie, but “the world [is] watching today’s proceedings and seeing that the biggest threat to the US government is the US government.”
That sentiment is bringing previously apolitical TikTokers off the sidelines, from NASCAR superfans to gym bros. A routine refrain in response videos is some variation on “I don’t normally do anything with political content” — to quote a septic and well contractor with 1.9 million followers — but who, after the hearings, wanted “to see a list of which representatives…are in favor of this tiktok ban because I tell ya it’s probably going to affect how I vote.”
There is certainly a hunger among TikTok users for politicians who both understand the technology and appreciate their values. There are several candidates who might fit the bill as TikTok’s tribune of the people. Rep. Jamaal Bowman (D‑N.Y., 183 thousand followers) was the only congressperson to stand with TikTok creators at a pre-hearing press conference. First term Rep. Jeff Jackson’s (D‑N.C.) plainspoken explanations of politics and policy have earned him 1.4 million followers on TikTok and national media attention.
However, Jackson has publicly supported a TikTok ban, a stance likely to cap his appeal on the platform, leaving the door open for a new contender, Rep. Alexandria Ocasio-Cortez (D‑N.Y.), already known for her facility with Instagram. AOC posted her first video to TikTok two days after the hearings, criticizing the ban and gaining over a third of a million followers in just 24 hours.
The fact that AOC could post a video and reach 3.3 million viewers in a day is a reminder of the latent political potential of the platform, as is the way it has raised the profile of two democratic socialists (Bowman and AOC) and a first-term moderate Democrat (Jackson).
The path to high office—for whichever politician is bold enough to embrace it—has historically run through novel mass media forms. Franklin Delano Roosevelt turned his “fireside chats” to immense political advantage in the 1930s, Ronald Reagan used his daily radio show in the 1970s to act as a kind of shadow president, and Donald Trump rode his belligerent Twitter thumbs into the Oval Office in 2016.
Our first TikTok president might already be on the platform, waiting for their moment to channel the anger of Gen Z voters who are alienated by the business-as-usual congressional antics displayed last week.