Regulation targets a specialized audience of policymakers, government affairs professionals, academic researchers, and business leaders who are interested in the effects of government policy on various sectors of the economy. For advertisers interested in reaching these individuals, Regulation provides a unique marketing opportunity.
Advertising Rates and Policies
Send advertising materials and queries to:
Thomas A. Firey
Managing Editor
Regulation
1000 Massachusetts Avenue, N.W.
Washington, D.C. 20001
202-218-4636 (phone)
202-842-3490 (fax)
Rates
| Black & white with spot-color | |
| Full page | $650 |
| Half page | $350 |
| One-third page | $250 |
| Quarter page | $200 |
| Four-color | |
| Cover 2 or 3 | $800 |
Regulation offers discounted rates for multiple insertions.
Deadlines
| Issue | Space reserved | Art received |
| No. 1 (March) | January 31 | February 10 |
| No. 2 (June) | April 30 | May 10 |
| No. 3 (September) | July 31 | August 10 |
| No. 4 (December) | October 31 | November 10 |
Specifications (W x H) and Position Restrictions*
| Trim size | 8.5 x 11 |
| Full page with bleed | 8.75 x 11.25 |
| Full page without bleed | 7.5 x 10 |
| Half-page horizontal | 7.5 x 5 |
| Half-page vertical | 3.75 x 10 or 5 x 7.5 |
| One-third page horizontal | 7.5 x 3.375 |
| One-third page vertical | 2.5 x 10 |
| Quarter-page horizontal | 7.5 x 2.5 |
| Quarter-page vertical | 3.75 x 5 or 2.5 x 7.5 |
* Position of inside ads depends on issue layout and ad width. (Feature articles are set in 3.75" columns, letters and book reviews in 2.5" columns.)
Requirements:
We prefer to receive advertising in electronic format (either as a Quark file or .pdf file), but we also will accept camera-ready art at actual size. Line screens should be 133- or 150-line for best results (150-line maximum). Ads that are not properly sized will be altered to fit at our discretion.
Policies:
All advertisements are subject to our approval of text and illustrations. We reserve the right to reject or cancel any advertisement. The advertiser and advertising agency assume liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom against the Cato Institute.
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